Herbal Essences - Take Your Hair To Paradise Advert #1

My first analysis of a TV advert is a Herbal Essences one. I want to analysis a diverse range of adverts therefore I have decided to start with feminine adverts. This is a special Herbal Essences, it is different from all of their other adverts. This one is called 'Take Your Hair To Paradise'. The word 'Paradise' to an audience can evoke certain feelings and thoughts. Paradise is supposedly thought as a place where everything is perfect and relaxing, they are all positive thoughts. As the word has been used in the context of hair, it promotes their products in a really positive way. Hair is a very important aspect to the majority of females and it is important to find the right product that would suit all different hair types. The location of this setting is what I think is an interpretation and vision of what paradise would like if it were to be a real place. The surroundings are full of colours, especially pink and reds and flowers. The pinks and reds have connotations of love and lust, they are also very feminine colours which reinforces my point further that this advert is most certainly aimed at women. This point is evidently backed up quite obviously because they are advertising their female range of Herbal Essences products which come in a variety of different colours. The colours in the location also match with the colours of their range of hair care products, the location almost represents the brand image. The female in the advert is typically feminine looking, I could also argue that this could interest men basing it on the 'Male Gaze' as she is not wearing clothes in the advert, she has leaves covering certain parts of her body that are classed as 'intimate' body parts, therefore the argument could stand that this advert was made to also attract males through the use of highlighting a female's feminine areas. Moreover, they have chosen a female who has long and silky hair. Psychologically, an audience automatically thinks that just because this woman has silky hair and is starring in a Herbal Essences advert, they assume that she uses their product and that this is the outcome. This is a clever way of advertising because it would entice female consumers to purchase their products.