Short Film

A short film is is anything not long enough to be considered as a feature film. For this brief, the short film is supposed to be around 5 minutes long. This brief would be a good way to present a unique and creative piece of work.

I looked into a variety of different short films, this way I could identify whether I would be engaged and interested if I was to create my own short film.

Short Film: Room 8 

I looked into this short film as I was really engaged throughout. The short film is quite abstract and unique which I think I was was so engaged. If I chose this brief, it would be a great way to show creativity and originality. However, I am unsure whether creating a short film would be the best way to let my creative side show. Maybe this is due to how unfamiliar I  am with the process of creating a short film. 

Adverts

To begin my research, I looked into each brief separately. Adverts is one of the choices I could potentially pick, the option is either to promote a product or service. Through previous research, promoting a tangible product is a lot easier and persuasive compared to promoting a service. However, promoting a unique product may be challenging as there is so much competition already out there. To make sure I am familiar with this particular brief, I am going to research into my favorite advert(s) that I think are very effective.

'This Girl Can' 2015

Above is an advert that is focused around a more positive topic. I chose this advert to look at because I personally think that it is such a unique and memorable advert. Moreover, it is a very engaging and 'feel good' advert - it sends a personal message to all women. I enjoyed the fact that a lot of females were involved, it contributes to how effective the advert is. 

By looking into this advert, I was able to pick out why I found this advert so memorable and effective. This way, if I was to choose this brief to focus on, I could apply my research and knowledge when attempting to create my own advert.

Research - Briefs

Before beginning my A2 coursework, I needed to choose a brief that I would revolve my coursework around. To ensure that I make the right choice, I researched into each three briefs. 

Brief 1: Music Video
A promotion package for the release of an album, to include a music promo video, no longer than five minutes duration, together with:

• a cover for its release as part of a digipack (CD/DVD package)
• a magazine advertisement for the digipack (CD/DVD package)

 What is a digipack?

A 'digipak' is a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs.

Brief 2: Advert 
An advertising package for a new product or service, to include two TV advertisements, together with

• a TV programme sponsorship sequence
• a radio advertisement

'This Girl Can'

Brief 3: Short Film
A short film in its entirety, lasting approximately five minutes, which may be live action or animation or a combination of both, together with:

• a poster for the film
• a film magazine review page featuring the film

It is important that I make sure I understand what is expected from me in each three briefs. I must remember to always refer back to my chosen brief to ensure that I am able to create the brief effectively.