I have previously analysed a Herbal Essences TV advert and I have decided to analyse a radio advert to compare between the two. In the the TV radio advert, they were advertising more in the style of 'take me to paradise' - in this radio advert, they are advertising their normal range of shampoo and conditioners. The radio advert begins with slow jazz music, almost sounds slightly romantic and sets a calm tone to the advert. I would not have suggested that this music corresponds with it being an advert promoting hair products however in previous herbal essences adverts, they have been known to be quite provocative and sexual in comparison to other hair product adverts. This is due to them centralising and focusing on females within the advert, which automatically makes it thought provoking.
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