Advantages and Disadvantages of TV Advertising

As part of my secondary research, I have decided to look into the advantages and disadvantages of TV advertising. I have borrowed a book - "The Fundamentals of Creative Advertising" to help give me an insight into why TV adverts are so successful and also the pros and cons of producing and broadcasting an advert. 

Advantages:

• The ability to communicate with a large audience
• Tv advertisements attract attention quickly and generate awareness to viewers about a product or service
• You can decide to place your advert before a specific TV programme so you know that your advert will be watched by a specific target segment
• TV advertisements can include: audio, visual effects, colour, sound, drama and motion to ensure that their message is prominent and persuasive 

Disadvantages:

• Adverts can start to become intrusive - viewers try their best to avoid watching the advertisements which therefore makes the advert less effective as it is not being watched by an audience
•  Adverts are extremely expensive to make