Conventions of Perfume Adverts

'HEAT' - Beyonce                                       

• The model is centralised in the advert, presenting a sense of importance
• The model is at a slight angle, portraying a sense of dominance 
• The main colour in this advert is red which has many connotations including: passion, pain, sensuality, love, lust, danger and power. In this particular advert, the models facial expression is expressing empowerment and sensuality
• The fabric of her dress is silk which reinforces how sexual and provocative the advert is 
• Her facial expression stands out more as it has been enhanced with lighting 
• The advert itself portrays a lustful and seductive mood, this persuades customers to buy it because of how it makes them feel. Moreover, the have used celebrity endorsement which entices a customer to purchase the product even more
• The name of the perfume is 'Heat' - synonyms which include: hot and steam - both words have connotations of a sexual nature and link with the word heat. It also directly links with the slogan 'catch the fever'
• The position of the camera is relatively low, suggesting that she is powerful. It also draws more attention to herself 

Chanel - Coco Mademoiselle 

Evaluation Questions

These are the evaluation questions that I must think about during the process of making my advert(s) as I have to answer them at the end of this task:

• In what ways does your media product use, develop or challenge forms and conventions of real media products?
• How effective is the combination of your main and ancillary texts?
• What have your learned from your audience feedback?
• How did you use new media technologies in the construction and research, planning and evaluation stages?

In comparison to last years evaluation questions, there are not as many to answer. However, these questions are expected to be answered in a more detailed and structured approach. It is important that I address the evaluation questions as much as I can whilst I am moving forward with my project as I will find it a lot easier to answer the questions if I have previously thought about them. 

To Do List

• Finish analysing adverts
• Analyse survey results
• Make a mock up of my ancillary tasks
• Actor for my perfume advert
• Get into more depth with my planning 

Perfume Brainstorm - Planning

This is a summary of my planning ideas of how I would like my perfume to look. By making this brainstorm, I am able to make sure that during my planning process, I refer back to this summary and ensure I am referring back to it. I have decided that I would like my perfume to be a high quality product because it would makes the perfume more unique and ideal for my target audience, I am basing this decision on my survey results and also my own personal preferences of perfume. 

Potential Perfume Names

To begin my planning stage, I have decided to think of potential names for my perfume. As my target audience is females, the name of the perfume would have to match the audience and the smell. If I was to actually market my product, I would want it to be expensive and of a higher quality. I must take this into consideration when naming my perfume product. Below are a few names I have thought of:

• Elegance 
• Grace
• Poise
• Rouge

Before I make my decision on the name of my perfume, I am going to draw up ideas of how my perfume bottle is going to look. By having a visual image of how I would like my perfume bottle to look, it will enable me to make a clear decision of the name of the perfume because I think that how a product looks has to intertwine with the name of it for it to be en effective product.