I decided that I should analyse a range of different radio adverts. My first analysis was a perfume ad which is particularly feminine, I am now going to analyse the Snickers radio advert which is a very male orientated advert. Stereotypically, men have always been known to be stronger and more able to do 'male jobs' such as fixing things and participating in jobs that involve heavy lifting etc. The advert is a phone conversation between two men, one sounding very angry, has a low pitched voice and stereotypically 'male' sounding in comparison to the other male on the receiving end of the phone who has a slightly higher pitched voice and is well spoken. The other male is basically saying saying he needs to eat a Snickers to "Get Some Nuts" and do the job.What this radio advert portrays is that 'men are men' and should not rely on any help from a 'guide' or 'information booklet' to complete a job. In the ad, a male says "I suggest your use the fact that you are a man" "guys that got pride never relied on no guide" suggesting that being a male enables you to just rely on yourself because 'a man can do anything'. The chocolate bar itself is aimed more at males due to the slogan being "Get Some Nuts" therefore the radio advert reinforces that a Snickers bar should be eaten by males to remind themselves that they are men.
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