Radio Ad #4 Children with Cancer

I have previously analysed radio adverts that are upbeat and happy adverts. I want to show that I have looked into a diverse range of radio adverts therefore my fourth advert I am going to be analysing is 'Children with Cancer'. This radio advert came out in 2015, it is a fairly new radio advert. What caught my attention first was the mellow piano music which set a sympathetic tone towards the subject. As this is a radio advert, just by hearing this music being played, an audience would automatically understand that this is a serious radio advert where the topic is not going to be a positive one. Moreover, this particular piece of music has been used previously before in Children with Cancer adverts, by using the same piece of music, you are enabling an audience to recognise its almost like creating a brand image. What entices an audience to keep listening during this radio advert is the fact that they have included voices of a range of children, this increases the sympathy factor levels by a lot as these children are talking about their experience with cancer and how by donating would help them and every other child with cancer a lot, it goes towards a great cause. This advert would mostly be more engaging for people who have children, women who are pregnant, particularly mothers as they have maternal instincts and feelings when it comes to babies and children.