Thursday 3 December 2015

Film Noir Adverts - Research

I researched into looking at film noir adverts and I didn't find many as examples for me to watch. Typically film noir is a genre used for films and is more popular. I wanted to look into the examples of adverts with the genre of film noir because I wanted to highlight all the codes and conventions used within the advert and compare to what are used within a film. Due to adverts having a small time frame from 30 seconds to 1 minute, I think it would be a challenge for me to try and use as many codes and conventions I can. Moreover, it is important that I take into consideration each and every convention as I want my advert to look effective and for it to be evident that I chose film noir as my genre. 

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