Evaluation Questions

These are the evaluation questions that I must think about during the process of making my advert(s) as I have to answer them at the end of this task:

• In what ways does your media product use, develop or challenge forms and conventions of real media products?
• How effective is the combination of your main and ancillary texts?
• What have your learned from your audience feedback?
• How did you use new media technologies in the construction and research, planning and evaluation stages?

In comparison to last years evaluation questions, there are not as many to answer. However, these questions are expected to be answered in a more detailed and structured approach. It is important that I address the evaluation questions as much as I can whilst I am moving forward with my project as I will find it a lot easier to answer the questions if I have previously thought about them. 

To Do List

• Finish analysing adverts
• Analyse survey results
• Make a mock up of my ancillary tasks
• Actor for my perfume advert
• Get into more depth with my planning 

Perfume Brainstorm - Planning

This is a summary of my planning ideas of how I would like my perfume to look. By making this brainstorm, I am able to make sure that during my planning process, I refer back to this summary and ensure I am referring back to it. I have decided that I would like my perfume to be a high quality product because it would makes the perfume more unique and ideal for my target audience, I am basing this decision on my survey results and also my own personal preferences of perfume. 

Potential Perfume Names

To begin my planning stage, I have decided to think of potential names for my perfume. As my target audience is females, the name of the perfume would have to match the audience and the smell. If I was to actually market my product, I would want it to be expensive and of a higher quality. I must take this into consideration when naming my perfume product. Below are a few names I have thought of:

• Elegance 
• Grace
• Poise
• Rouge

Before I make my decision on the name of my perfume, I am going to draw up ideas of how my perfume bottle is going to look. By having a visual image of how I would like my perfume bottle to look, it will enable me to make a clear decision of the name of the perfume because I think that how a product looks has to intertwine with the name of it for it to be en effective product. 

Life Story - Barnardo's TV Advert #2

For my next analysis, I have decided to look at an advert that is not as upbeat and positive as my previous ones. Also, this is the first advert where it is promoting a service and not product. Automatically an audience would empathise strongly as this advert is by Barnardo's - a charity to help and care for vulnerable children and teenagers. The first aspect I noticed first is how the camera angles moved and worked throughout the advert to correspond with the message and story is was trying to portray. The camera moves in a pan formation moving right along with the character(s) in the advert, as if it is going back in time to where it all started. What I took away most from this advert is that it does not have to end where it started, about 'breaking the cycle'.

Radio Ad #6 Herbal Essences

I have previously analysed a Herbal Essences TV advert and I have decided to analyse a radio advert to compare between the two. In the the TV radio advert, they were advertising more in the style of 'take me to paradise' - in this radio advert, they are advertising their normal range of shampoo and conditioners. The radio advert begins with slow jazz music, almost sounds slightly romantic and sets a calm tone to the advert. I would not have suggested that this music corresponds with it being an advert promoting hair products however in previous herbal essences adverts, they have been known to be quite provocative and sexual in comparison to other hair product adverts. This is due to them centralising and focusing on females within the advert, which automatically makes it thought provoking.                                                                                                                  

Herbal Essences - Take Your Hair To Paradise Advert #1

My first analysis of a TV advert is a Herbal Essences one. I want to analysis a diverse range of adverts therefore I have decided to start with feminine adverts. This is a special Herbal Essences, it is different from all of their other adverts. This one is called 'Take Your Hair To Paradise'. The word 'Paradise' to an audience can evoke certain feelings and thoughts. Paradise is supposedly thought as a place where everything is perfect and relaxing, they are all positive thoughts. As the word has been used in the context of hair, it promotes their products in a really positive way. Hair is a very important aspect to the majority of females and it is important to find the right product that would suit all different hair types. The location of this setting is what I think is an interpretation and vision of what paradise would like if it were to be a real place. The surroundings are full of colours, especially pink and reds and flowers. The pinks and reds have connotations of love and lust, they are also very feminine colours which reinforces my point further that this advert is most certainly aimed at women. This point is evidently backed up quite obviously because they are advertising their female range of Herbal Essences products which come in a variety of different colours. The colours in the location also match with the colours of their range of hair care products, the location almost represents the brand image. The female in the advert is typically feminine looking, I could also argue that this could interest men basing it on the 'Male Gaze' as she is not wearing clothes in the advert, she has leaves covering certain parts of her body that are classed as 'intimate' body parts, therefore the argument could stand that this advert was made to also attract males through the use of highlighting a female's feminine areas. Moreover, they have chosen a female who has long and silky hair. Psychologically, an audience automatically thinks that just because this woman has silky hair and is starring in a Herbal Essences advert, they assume that she uses their product and that this is the outcome. This is a clever way of advertising because it would entice female consumers to purchase their products.