Before Scripting a Radio Advert

Before scripting my radio advert, I decided to look at pervious students work who had selected the same brief that I am currently doing. The radio advert only has to be roughly 30 seconds long, but I still have to consider audio in the background, a person talking for my radio advert and how I am going to promote my product in 30 seconds through the radio. It is harder to promote a physical product through radio advertisement as consumers cannot physically see the product itself whereas promoting a service would be easier as they do not have to visualise what the product would look like. Linking it with my particular product, as it is a perfume I am advertising, I am going to have to cleverly work out how I am going to entice and engage people to listen to my radio advert as perfume is something that needs to be seen and smelt in person to decide whether you like it or not, therefore I am going to choose wisely my choice of words and music to try and engage potential consumers.

This is an example of a previous students radio advert, promoting a service called 'Emerald Events'. From this radio advertisement, this service is specifically for planning Wedding events.  The audio in the background really compliments the fact that this is a service for planning Weddings, although there is a male that speaks at the beginning, it is particularly feminine sounding due to the soft piano music playing. Moreover, it is automatically more feminine due to the fact the service about Weddings - stereotypically a more feminine event to be more interested and involved in. A male and female speak within the duration of the 30 seconds which I thought was effective as Weddings are about partnership and supposed to be an event which involves two people. 

Looking at an example of a radio advertisement has influenced me and given me ideas of what information I should include, making sure I keep it short and sweet. As this was an advert for a service, I am going to look at a radio advert promoting a physical product to see if there are any major differences in how they are promoted.