- The model is centralised in the advert, presenting a sense of importance
- The model is at a slight angle, portraying a sense of dominance
- The main colour in this advert is red which has many connotations including: passion, pain, sensuality, love, lust, danger and power. In this particular advert, the models facial expression is expressing empowerment and sensuality
- The fabric of her dress is silk which reinforces how sexual and provocative the advert is
- Her facial expression stands out more as it has been enhanced with lighting
- The advert itself portrays a lustful and seductive mood, this persuades customers to buy it because of how it makes them feel. Moreover, the have used celebrity endorsement which entices a customer to purchase the product even more
- The name of the perfume is 'Heat' - synonyms which include: hot and steam - both words have connotations of a sexual nature and link with the word heat. It also directly links with the slogan 'catch the fever'
- The position of the camera is relatively low, suggesting that she is powerful. It also draws more attention to herself
Chanel - Coco Mademoiselle
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